PRD · Health commerce
Gynoveda
A channel for patients to raise non-urgent questions with their doctor, with a phased launch plan.
Type
PRD, feature on an existing product
Program
Product Space, 2024
Focus
Trust and compliance
Who it is for
Priya, the patient
The prioritised persona, with the reason and a prevalence figure stated.
Dr. Patel, the doctor
Too little time and too many patients.
What the PRD covers
→In-scope and out-of-scope lists, and non-technical requirements.
→A user flow with follow-up and a "mark as resolved" loop.
→A launch plan with dates: alpha, a Mumbai beta, marketing, then a Tier-I launch.
If I revisited it
→Protect the doctor’s time: triage by staff, office hours, reply templates, and a numeric response-time target.
→Add a safety net for urgent symptoms: an escalation path, a disclaimer and a way to catch red-flag messages.
→Base the compliance section on Indian rules. The PRD cited HIPAA, a US law.
Read the full document
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