Product sense · Top 10 finalist
Magicbricks
A product-sense case on the Magicbricks property portal: personas, a journey map and prioritised solutions.
Type
Product sense challenge
Program
Product Space
Result
Top 10 finalist
Approach
1
Personas
Who is searching, and what they need.
2
Journey map
Stages, emotions and thoughts along the search.
3
Competitors
A comparison against other property platforms.
4
Prioritisation
Pain points ranked with MoSCoW.
5
Solutions
Shown as before and after screens.
What I proposed
→Ratings and reviews on listings.
→Redesigned screens shown next to the current ones.
How success was measured
Directional metrics for each solution.
If I revisited it
→Make the prioritisation agree with the solutions. Trust and product information were ranked Won’t Have, yet ratings and reviews were proposed.
→Set baselines and targets for every metric.
→Turn the deck into a shorter case study.
Read the full document
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