Shalinee Kumari
Product sense · Metrics

PharmEasy and Spotify

Mapping product flows to the metrics they move.

Role
Solo
Type
Product sense case
Program
Product Space
Focus
Metrics tied to flow stages
The idea

Pick a north star, walk the user flow, and attach one metric to each stage.

Worked example: Spotify
1
Install
Revenue.
2
Recommendations and search
Discoverability.
3
Music played
Engagement and retention.
If I revisited it
→Set targets and baselines for each stage metric.
→Show how one metric would trigger a product change.
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