Product sense · Consumer health
HealthCare Plus+
Scoping a health app down to one group, people managing long-term conditions, with medication reminders at its core.
Type
Product sense case, self-initiated
Program
Product Space
Tools
Wireframes
Who it is for
People managing long-term conditions
Chosen from several segments, with the reasoning written down.
Approach
1
Scope
Nine clarifying questions before any solution.
2
Segment
One group chosen, and why.
3
Needs and pain points
Ranked, then matched to solutions.
4
Solutions
Scored on impact and effort.
5
Wireframes and metrics
Screens for the core flow and a success list.
What I proposed
→Medication reminders as the core flow.
→Appointment booking.
→A health dashboard that brings records together.
How success was measured
1K
Users in the first month
Activity
Downloads, sign-ups and daily active users
If I revisited it
→Make the ranking consistent. A medium-impact item sat above high-impact ones, and a high-impact, low-effort feature was rated medium.
→Measure medication adherence, the outcome that matters, and set a north star.
→Address health-data privacy and say who the consulting doctors are.
→Raise the fidelity of the dashboard wireframe.
Next
Let’s Slack →