Product sense · Collaboration
Let’s Slack
Raising engagement in Slack by focusing on community groups.
Role
Solo
Type
Product sense case
Program
Product Space
Frameworks
MoSCoW, impact and effort
The brief
Increase user engagement on Slack, in the face of competitors such as Teams and Discord.
Who it is for
Community groups
The segment chosen from several, to focus the work.
Approach
1
Scope
Clarifying questions, then a goal tied to the competitive threat.
2
Segment
Community groups chosen as the target.
3
Pain points
Listed and ranked with MoSCoW.
4
Solutions
Ranked on impact and effort.
5
Metrics
A measure for each solution.
What I proposed
→Polls, rated high impact and medium effort.
→Predictive text.
→Read and seen indicators, with controls to remove a user or ask permission.
How success was measured
Community growth rate and engagement measures.
If I revisited it
→Connect each pain point to the engagement goal.
→Rank solutions by my own criteria. Polls beat predictive text on both impact and effort.
→Check every idea against the current product. Slack has since added AI features and has avoided read receipts.
→Add mockups for each solution, and prototype the polls.